Better Business Books -  Achieve Business Success with Eva & Scott Kerschbaumer

Still here?! Okay then, on with the show. We could give you some professional wiz-bang catch-phrases and Tony Robbinsesque self-help anecdotes but in our experience that won't pay your utility bills every month or make a difference to the plumber you have to call at 10pm to fix an overflowing toilet (by the way, we have been to Tony's live VIP seminars and he is amazing). What we will provide you is a real-life-tested, proven approach to opening your own bricks and mortar business (or online business) from the gound up.

Your Partners for Success will be former Hungarian model, Author, Mother and Esthetic Expert, Eva Kerschbaumer who along with her Actor, Author and Award-Winning husband Scott are the Co-Founders and Co-CEOs of ESSPA Inc. - consistently ranked as one of the top dayspas in North America and one of the 12 Founding "Seed Spa" members of the Green Spa Network. Assisted by a group of seasoned professionals, Eva and Scott will painstakenly guide you through the maze that is starting your own business.

To start, we will help you identify the ideal location. This sounds easy but involves many more details than you might think - details that you will have to live with every day for as long as you own your business. Eva, Scott and their group of experts will assist with lease negotiations, local zoning ordinances and obtaining proper business licensing and permits. (depending on your local ordinance procedures, this can take many months).

2nd) Your "Business Success" Consultant will help you identify and hire the best design and construction personnel that will stay within your budget and holds true to your vision. From a small 800 sq.ft. boutique to a large 25,000 sq.ft. full-service operation, our team has successfully planned, built and operated numerous establishments that are each unique and profitable.

3rd) As your new business nears completion, your "Business Success" Consultant will help you create and build the specific protocols that will define your image and set you above and beyond the rest of your local competition. No matter what your product or idea, your "Business Success" Consultant will be the voice in your ear helping your new business identify and concentrate on doing what you do best.

4th) Prior to opening, your "Business Success" Consultant will help you identify appropriate staff and institute a rigorous team-based training program designed to create a productive and customer-oriented group of employees who will help you create a profitable business venture. Remember, you can overcome design flaws, bad leases, incalcitrant building inspectors, backed-up plumbing and many other hurdles, but bad employees will = lost money faster that all the rest combined. And good employees following a bullet-proof business plan and protocols can help the even the most mundane operation become world-class. For another example, just look at Zappos.

5th) Your "Business Success" Consultant will continue to help you on a regular basis to identify items that need attention:

Advertising - what works best; how much to spend; consistent message across all media types and more.
Specials - when to run them; how much to discount and how much for who.
Client Retention - how to make guests come back [with their friends] and spend more each time.
Gift Cards - who, when, why, where and how much.
Internet - the key to unlocking your profitable future.
Retail Sales - what products; display ideas; discounts; and techniques that work best.

Business Management Program. Learning how to profitably operate your establishment is one of the most important requirements for any business. Understanding how to operate your business and not lose money but in fact earn a tidy profit, is the focus of the Business Management Program. We also feature a number of shorter 1/2 and full day courses designed to help maximize your performance. Students will learn directly from Hungarian native, author and ESSpa Inc. owner, Eva Kerschbaumer and her husband Scott. You will also experience how a successful business operates, plus you will meet the staff, and have chances to ask them all the questions that you may wish - all designed to provide you with the best chance to succeed in an increasingly competitive industry.

If you are thinking about joining the growing ranks of the self-employed [or just want to become an indispensible leader for your current employer] make your first business decision your best and call us today for your free initial consultation and to learn more about our options, availaibility and fees.

All of us wish you the best of luck in your new business venture and feel free to call us anytime that you may have a question.